Target Audiences

There are 4 main groups of target audiences:

• Older Males (over 25)
• Older Females (over 25)
• Younger Males (under 25)
• Younger Females (under 25)

In my mind I feel that the genre and theme of my movie would suit females mainly as, most of the time, women are more into dancing than males. I also feel that the younger generation would prefer my film as it is about their generation and also, in some dance films, are based on the 'streets' which would apply to the younger generation as they can relate to it.

Through research on my influences I found that younger females prefer these types of films.

Step Up 3:

Burlesque:

From the reviews I found it interesting that more males watched Burlesque out of the two as it is a rather girly film. In my view I feel that more males watched Burlesque because of the sexual dances and content within the film.

In both of the films females under 18 are the highest viewers. I feel this is because they can relate to the film and enjoy it more as many older viewers prefer a thicker plot.

I don't think that my film would appeal to any other target audiences because I feel that the younger generation would appeal more to my film rather than anyone who is older.

I feel that my film would appeal to my target audience as my niche factor is that it is not a 'typical dance film' with street dance or ballet it has a different style of dance which makes it more interesting and different.